Amid the excitement of the Amazon Great Indian Festival, Amazon Pay UPI has introduced an exclusive ‘Bumper Rewards’ program, offering users a chance to earn rewards worth up to Rs 10,000. The announcement comes as the usage of Amazon Pay UPI surged by 16% year-on-year in the first 48 hours of the sale, according to the company.
The ‘Bumper Rewards’ program allows Amazon Pay UPI users to unlock rewards by completing transactions both on and off Amazon.in. This initiative offers customers rewards for making payments through Amazon Pay UPI, covering various transactions such as bill payments, ticket bookings, scan & pay, and more.
Amazon Pay’s Bumper Rewards can be unlocked after the 1st, 5th, 10th, and 15th UPI transactions. Customers who complete all 15 transactions can earn rewards totaling up to Rs 10,000. The rewards system is designed to incentivize users to increase their usage of Amazon Pay UPI for daily transactions during the festive season.
Girish Krishnan, Director of Payments and Merchant Services at Amazon Pay, expressed excitement about the initiative, saying, “This festive season, every Amazon.in shopper can unlock rewards with Amazon Pay, both on and off our shopping app. We’re introducing ‘Bumper Rewards’—an opportunity to earn exciting offers on your 1st, 5th, 10th, and 15th UPI transactions through Amazon Pay. Customers can simply shop on Amazon or use Amazon Pay to pay bills, send money, scan and pay, book tickets, and more.”
Krishnan further emphasized that with rewards of up to Rs 10,000 available after just 15 transactions, the initiative is a great way for customers to maximize their savings while shopping during the festive period. The program adds an additional layer of excitement to the Amazon Great Indian Festival, allowing customers to benefit from both shopping deals and UPI rewards.
This move by Amazon Pay UPI reflects the growing importance of digital payment platforms in India’s economy, particularly during festive seasons when consumer spending spikes. The integration of rewards with UPI payments also aligns with the broader push toward a cashless economy, encouraging more users to adopt digital payment solutions for a wide range of transactions.
In conclusion, Amazon Pay’s ‘Bumper Rewards’ program offers a unique opportunity for users to enhance their festive shopping experience by earning substantial rewards through everyday transactions.
